Fiserv Galaxy Introduces Strategic Marketing Solutions,
An Innovative Credit Union Marketing System.
SMS allows Galaxy Plus to offer customers a complete view of their members as well as next best offerings, campaign tracking, profitability and process management.
Credit unions are by their very nature member-centric, servicing a defined community with very competitive rates and product offerings. It is critical, therefore, that credit unions truly understand the preferences, needs and financial behavior of their members. SMS delivers a 360º view of each customer which will allow you to deliver real-time, comprehensive service.
(Click here to view larger images)
Using SMS, tellers, managers, and other member service representatives can have a complete view of every relationship, as well as the details needed to best service that member. This includes -
- Manage and analyze member relationships and products across multiple lines of business.Identify and help retain profitable members and strong personnel.Track and organize valuable process such as leads and referrals.Manage branch and regional opportunities.Provide a complete view of the member and household for each account.Predict member retention.Recommend profitable cross-sell opportunities.
- Analyze, segment, and track customers for more effective marketing and sales efforts.
Making Life Easier
SMS can’t drop off your dry cleaning or wash your windows, but it can help you make quicker, more informed decisions about your members, employees, processes, and programs. SMS is not just about an abundance of information but rather it is about having the right information available at the right time, and to those who need it in the way they need it. It’s about empowering the entire organization to make smart decisions that help improve member satisfaction, increase prospect acquisition productivity, and optimize the opportunities they have with your key asset – your members.
